August 26, 2022Money Education Financial literacy Good reads Monthly update
Is There An "Easy" Button When It Comes To Investing?
The short answer is not really. But for our clients at Allan Bush Investment Team, we work to bring peace of mind and simplicity to complex investment philosophies and processes. Here's how.
A decade or so ago, the "That was easy" commercial from Staples featuring the easy button was one of the campaigns that stuck with people long after they stopped running it. In fact, they went on to sell thousands of "Easy" buttons that adorn offices everywhere as a reminder of its success. On the Allan Bush Investment Team, we work hard to simplify financial affairs for our clients to bring our version of "easy" to their lives.
If you ask most investors, having a sense of "calm" or "peace of mind" about investing is typically at the top of the list. And this can mean different things to different people, but for the most part, it's distilled down to ensuring that their financial needs and wants - today and tomorrow - are well looked after. It's more than a promise to help them hang onto their hard-earned money; it's a partnership that allows people to enjoy a well-lived life with a sense of financial freedom. And we understand how vital our role is.
For most clients, a sense of peace comes from our proprietary chicken and egg philosophy of using assets that provide income. The concept we are known for reduces risk while providing an income stream for our investors. We've found that the income also provides a sense of well-being for our clients as they can see regular cash flow coming into their accounts, thus effectively looking for their needs and wants. Even through market turbulence, our chicken and egg philosophy helps provide consistency in times of uncertainty.
Whether the topic is investing, taxation, estate planning, small business or any other financial matter, we have handled it through our 20+ years of experience. We are pleased to pass along our knowledge and expertise and provide our version of "easy "to your financial plan.